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Author Archive for: ‘Ashley’

5 Tips & Tricks for AdWords Editor

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No matter what size the campaigns are that you are managing, AdWords Editor is a great tool to help oversee your accounts. If you haven’t used it before, what are you waiting for? It’s free! (You can download it here). Editor’s core competency that it is known for is the ability to easily make mass changes within your account, but it …

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SMX Advanced Seattle 2013 Preview

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SMX Advanced is next week and hopefully you already have your tickets – it is sold out! The conference takes place at Bell Harbor International Conference Center in Seattle on June 11 and 12. Those two days are jam-packed with amazing speakers, sessions, workshops, and networking opportunities. Three of us from Amplify will be taking the train from Portland up …

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6 Tips: How To Optimize Your Campaigns On Google’s Display Network

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We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip! Display campaigns are a critical part of online advertising and …

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The Insider’s Guide to Enhanced Campaigns: Part I

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UPDATE: Download the Complete Guide to AdWords Enhanced Campaigns today! Back on February 6, Google threw a curveball called Enhanced Campaigns. The upgrade from current ‘Legacy’ campaigns to ‘Enhanced’ is mandatory on July 22 and was implemented by Google in an effort to simplify campaign management across multiple devices. What does this mean? Well, the current structure of PPC campaigns …

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7 Tips: Maximizing Your Google AdWords PPC Budget

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Last month I put together a guide that focused on PPC ad copy. This month, the focus has shifted to budget optimization. Google tries to make it as easy as possible for you to give your money to them via AdWords. Provided below is 7 tips that will help you maximize your budget, while increasing your campaign effectiveness and preventing wasted …

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