Benjamin Lloyd – President
Founder. Industry Speaker. World Traveler.
Ben Lloyd’s Internet marketing experience started in 1999 as an offshoot of his music industry background where he had the opportunity to promote lifestyle Web sites to teens. He took that experience to Internet marketing pioneer Wave Rock Communications where he honed his skills at improving Web site visibility and generating sales for his clients. Ben later moved on to YRG Communications (now Grady Britton), a full-service marketing agency, where he worked his way up to a post as supervisor of the Internet marketing group. In 2003, Ben moved on to form Amplify-Interactive. While President of Amplify Interactive, Ben has worked as the key strategist on all client projects. He is also a regular speaker for national conferences like Search Engine Strategies, and for local area marketing groups and business seminars. Ben is a founding member of Portland’s own Search Engine Marketing Association SEMpdx.
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Jennifer Echternach – Senior Account Manager
Say it like this: “Ek-Ter-Knock”. Soccer and Niece Lover.
Jen is the Account Manager at Amplify Interactive specializing in account growth/retention and process management. After 8+ years in the Direct Response world (focused in Television media), she migrated over to the Digital realm of SEM. Her multi-channel planning experience has ranged from larger corporations like Chase, Philips, Humana and Alaska Airlines, to strictly direct sales clients such as JG Wentworth, ProFlowers, Armor All and Bushnell. After hours, Jen can typically be found enjoying PDX’s amazing happy hour scene, squeezing her four crazy nieces, playing pick-up soccer or looking for any opportunity to travel overseas.
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Ryan Campbell – Director of Paid Search
Analytical. Personable. Father.
Ryan’s SEM career began in Hood River where he worked as in-house e-Commerce manager for an online retailer where he was responsible for paid search, affiliate marketing, and email marketing. Ryan’s aptitude for PPC helped him grow the company’s search marketing revenue increases by 35%. Ryan then moved on to another in-house role at a software company based in Eugene where he used his skills in PPC, SEO & affiliate marketing to drive double-digit increases in online sales. Ryan now brings that diverse online marketing background and expertise in search engine marketing to Amplify Interactive. Ryan is responsible for managing several of our highest priority clients and leading the team’s PPC strategy efforts for all of our clients. Ryan enjoys mountain biking, skiing and spending time with his family.
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Jessica Ward – Director of SEO/Analytics
Loves Books, Yorkies and Movies.
Jessica Ward is Director of SEO at Amplify Interactive. She has over nine years of experience in a variety of digital marketing specialties both in an agency setting and in-house. This background gives her a unique perspective into the client-agency relationship and allows her to anticipate the needs of her clients. Jessica contributes to the Amplify Interactive blog with articles on SEO, Social, and Web Analytics. She also speaks at local events regarding these topics and loves to make sure people have the knowledge they need to be successful online. For the past two years, Jessica has assisted with the planning of SEMpdx’s SearchFest conference and has taken on the director role for this event in 2014. Jessica is a Bing Ads Accredited Professional and a Google AdWords Qualified Individual.
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Ashley Kennedy – Senior SEM Analyst
Wants to Dive with Sharks
Strategic-minded marketing-communications professional specializing in managing search engine marketing campaigns using Google AdWords and Microsoft adCenter. Focus on creating and managing PPC marketing campaigns to increase ROI and brand awareness. Interested in campaign strategy and maintenance to increase clients’ online presence using SEO and social media.
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In Memoriam: Hank – Chief Morale Officer
Keeping an Eye on Us from Dog Heaven
We recently lost Hank to cancer, but he is still a part of Amplify Interactive. In addition to his morale duties, Hank was also a prolific writer and had a monthly column in his neighborhood newspaper The Hollywood Star under the pen name “Hollywood Hank” where he talks about his adventures in the neighborhood with his best friend and neighbor Kathy. Click to read Hank’s articles from Portland’s Hollywood Star News
