Amplify Interactive Takes First Loser at AMA Max Awards 2011


Amplify Interactive Takes “First Loser” at AMA Max Awards 2011

Despite generating a 1,828% ROAS, Amplify Interactive’s PPC campaign for ZoomCare was only awarded with “Runner Up”. But they’re not bitter.

“If You Ain’t First, You’re Last” – Ricky Bobby, Talladega Nights

Portland, OR June 21, 2011 — Amplify Interactive, a search engine marketing (SEM) services firm, is kinda pleased to announce that they have received runner up (aka ‘first loser’) for the Single Medium advertising category at the 2011 American Marketing Association (AMA) Max Awards. Amplify Interactive’s pay-per-click (PPC) campaign for ZoomCare was recognized over 5 other marketing campaigns submitted to the category, but came up short in winning the award.

“After winning last year, I was confident that we would win again based purely on the ROAS we generated for our client,” said Christian Bullock, Senior Account Executive at Amplify Interactive. “While we came up short of winning, I’m truly happy about the work we’ve done for our client and the results we’ve shown with our entry.”

Others on the team tried to hide their disappointment “Second place is really the best place to be,” commented Jessica Ward, Account Executive at Amplify and project lead for ZoomCare. “You always need something to strive for!” As she choked back the tears and gulped down another glass of wine.

Amplify Interactive’s ALMOST award-winning PPC campaign was developed to help gain visibility for ZoomCare, a company that provides “on demand” urgent care and primary care from eight locations in the Portland-area. Amplify Interactive utilized an organized approach to PPC campaign development and management that incorporated rigorous search term research and constant ad copy testing that helped achieve a return on ad spend (ROAS) of 1,828%. Good results… but apparently not good enough for the win.

At the end of the day, what really matters is that the client is pleased with the work and the results. “Amplify continues to steward ZoomCare’s online media presence with a balance of strategy and creative tactics that position our brand effectively in the market.  We are very pleased with the bottom line results and look forward to continuing our investment in Amplify’s unique talents.” David Ray, Marketing Director, ZoomCare

A case-study of Amplify’s ZoomCare campaign is available at

For additional information on Amplify-Interactive, visit the Web site or contact:

Ben Lloyd
(503) 972-8825

About Amplify-Interactive: Search Engine Marketing Services

Based in Portland, Oregon, Amplify Interactive is a search engine marketing (SEM) agency delivering award-winning pay-per-click (PPC), search engine optimization (SEO) and social media marketing (SMM) services. Amplify Interactive services are tied to metrics and Web analytics that drive ongoing campaign improvements, which amplifies their client’s return on investment (ROI).

For more information about the AMA Max Awards, visit:
Thanks guys, we’re just having fun with it – we love the awards!

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