FOR IMMEDIATE RELEASE
Amplify Interactive Wins an AMA MAX Award for PPC Campaign
AMA Oregon honors Portland Oregon search engine marketing firm Amplify Interactive with best single medium advertising campaign for their client SawStop
Portland, OR March 3, 2010 – Amplify Interactive, a search engine marketing (SEM) services company based in Portland Oregon, announced today that it received a 2009 Marketing Award of Excellence (MAX) for Single Medium Advertising at a recent American Marketing Association (AMA) Oregon awards ceremony. Amplify Interactive’s work on their client SawStop’s pay-per-click (PPC) campaign to launch a new product was recognized over competing agencies and businesses and tied with another entry for best campaign in the category.
“Here at SawStop, we are all very proud of the work Amplify Interactive has done on our behalf,” said Matt Howard, SawStop’s Marketing Director. “We are happy to be allied with a company that is focused on results first, and I am delighted that Amplify Interactive was properly recognized for delivering direct value to their client.”
Amplify Interactive’s award winning PPC campaign was developed to help launch SawStop’s Professional Cabinet Saw product, targeted at serious woodworking hobbyists and craftsmen. Amplify utilized a strategic approach to PPC campaign development and management that incorporated search term selection, ad copy testing and landing page testing to achieve a conversion rate of 23% and exceeded the campaign sales goal by 50%.
“This is Amplify Interactive’s first entry in the AMA MAX Awards, we are truly excited about the recognition!” Said Ben Lloyd, President of Amplify Interactive. “We rarely spend time patting ourselves on the back for the great work that the Amplify Interactive team produces. I’m very proud of the team for the recognition of their hard work.”
A condensed case study version of the Max Awards submission titled “PPC Campaign Domination – Launching SawStop’s New Professional Cabinet Saw Product with PPC Advertising” is available on the Amplify Interactive site. More information about Amplify Interactive’s PPC Campaign Management Services is available on the site as well.
For additional information on Amplify-Interactive, visit the Web site http://www.amplify-interactive.com/ or contact:
About Amplify-Interactive: Search Engine Marketing Services
Based in Portland, Oregon, Amplify Interactive is a search engine marketing (SEM) agency delivering award-winning pay-per-click (PPC), search engine optimization (SEO) and social media marketing (SMM) services. Amplify Interactive services are tied to metrics and Web analytics that drive ongoing campaign improvements, which amplifies their client’s return on investment (ROI).