Archives

Yearly Archive for: ‘2013’

New Case Study! How We Used Personas to Turn Around a PPC Campaign

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This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%. Creating Personas Improves PPC Campaign Performance by 152%! from Amplify Interactive Client Profile A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website. …

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Best PPC, Social Media, and SEO Articles of the Week

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¡Hola amigos! The team here at Amplify put together some of the best PPC, social media, and SEO articles we’ve seen in the past week. We hope that this will help you stay up to date without having to sift through the mountains of content out there. Admittedly there’s a ton of stuff out there we’ve missed, so we’d love …

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The Insider’s Guide to Enhanced Campaigns: Part I

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UPDATE: Download the Complete Guide to AdWords Enhanced Campaigns today! Back on February 6, Google threw a curveball called Enhanced Campaigns. The upgrade from current ‘Legacy’ campaigns to ‘Enhanced’ is mandatory on July 22 and was implemented by Google in an effort to simplify campaign management across multiple devices. What does this mean? Well, the current structure of PPC campaigns …

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4 Ways to Get Big Results from New PPC Campaigns

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Developing new PPC campaigns can be hard work and you deserve a pat on the back. But in my experience it can take some time and performance data to see the fruit of your labors. So hold off on your high fives and fist pumps for a little bit. Read on to see ways we get big results for new …

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SEM Playlist: Best Articles of the Week 5/3/13

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We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …

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