Yearly Archive for: ‘2013’

How to Create B2B Content that Engages!


Creating B2B content that engages is a major challenge for many B2B companies. In a study by The Content Marketing Institute, 54% of small B2B (10-99 employees) and 58% of enterprise organizations find the prospect of producing engaging content to be a challenge. But what exactly is “engaging content”? Opinions differ and there’s no “set in stone” definition, but generally …

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Insider’s Guide to Adwords Enhanced Campaigns: Part II – Upgrading


UPDATE: Download the Complete Guide to AdWords Enhanced Campaigns today! This is a follow-up to: The Insider’s Guide to AdWords Enhanced Campaigns: Part I If you’re following along with any news in the last couple months with PPC you’ve at least heard of Enhanced Campaigns from Google Adwords. Ever since this announcement the PPC community has been buzzing with reaction to this …

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Recent Updates to the Social Realm


There have been a lot of changes when it comes to digital marketing over the past couple of months; however, there are a couple changes that have happened over the past week that I think are especially important to note. Facebook Cover Photo Policy Change Since 2012, Facebook has allowed businesses to have a cover photo on their Facebook pages. …

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SEM Playlist: Best Articles of the Week 5/17/13


We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …

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6 Tips: How To Optimize Your Campaigns On Google’s Display Network


We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip! Display campaigns are a critical part of online advertising and …

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