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Yearly Archive for: ‘2013’

Processes, Tips & Tools: Creating Personas for Marketing

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Creating personas can be valuable and powerful for improving your marketing efforts. This post is a round up of some really valuable resources for creating personas. Creating Personas Check out this case study by the Amplify Interactive team: Creating Personas Improves PPC Campaign Performance by 152%! Case study from our own team here at Amplify Interactive demonstrates the power of …

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SEM Playlist: Best Articles of the Week 3/8/13

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We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting or helpful content we find valuable. We know that you too found your favorite Blog Posts this week – comment with your link to something …

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Amplify Interactive Turned 10 Years Old Today!

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We’ve been so busy I kind of forgot to make a big deal out of this… Amplify Interactive was incorporated on March 5, 2003 (As Amplify, Inc. DBA Amplify Interactive). I had recently quit my job, bought a condo, and was just about to turn 30 years old. At that point – my grand plan was to freelance and work …

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SEM Playlist: Articles of the Week 3/1/13

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Welcome to another edition of the Amplify Interactive SEM playlist. It’s been a week now since Searchfest 2013 ended and we’re just now getting back to normal! There’s been a lot of conversation around the office about what we learned, what our favorite sessions were, piecing together what happened at the afterparty… Great speakers, great networking, great after-party.. everything great. Check …

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Amplify Interactive Featured in the Oregonian

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Just a short post to share coverage that the Amplify team and the SEMpdx community received today. Enjoy your weekend! http://www.oregonlive.com/playbooks-profits/index.ssf/2013/02/search_engine_marketing_gains.html

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