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Monthly Archive for: ‘August, 2013’

The Hot 11 Search Engine Marketing Articles of the Week 8/30/13

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Welcome to another edition of the Hot 11! Summer is winding down and as fall approaches a certain question come to mind which is… ARE YOU READY FOR SOME FOOTBALL? Oh, sorry about the all caps, I’m just kind of excited. But enough with the small talk, let’s get down to business… We’ve gathered some of the best articles from …

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The Hot 11 Search Engine Marketing Articles of the Week 8/23/13

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Welcome to another edition of the Amplify Hot 11! We’ve got some good ones for you this week!  Amazing Correlation Between Google +1s and Higher Search Rankings by Cyrus Shepard at Moz A great post by Cyrus Shepard that sparked a lot of debate and controversy (including a rebuttal by Matt Cutts on Hacker News). This article contains a lot …

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The Hot 11 Search Engine Marketing Articles of the Week 8/16/2013

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  Welcome to another edition of the Amplify Interactive Hot 11 article roundup! We’ve gathered some awesome articles from the world of SEM and gathered them here for your reading pleasure. We hope you enjoy!  The PPC Guide for Beginners, Part 3: The Landing Page Dilemma by Don Sturgill at Wordstream PPC’in ain’t easy! But if you have a solid …

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The Hot 11 Search Engine Marketing Articles of the Week 8/9/2013

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Welcome to another edition of Amplify Interactive’s Hot 11! We’ve gathered up some mighty useful articles from the world of search engine marketing and beyond. There’s even an infographic about cats and bacon at the end! AdWords Time Comparison Data Rolls Out in Web UI, Includes Filter Options and Exports by Ginny Marvin at Search Engine Land This is an …

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New Case Study! A/B Testing Offers with Retargeting

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This case study demonstrates the effectiveness of retargeting to test different offer types. We showcase an A/B remarketing test that drives significant gains in campaign performance. Case Study: A/B Testing B2B Offers with Retargeting from Amplify Interactive Client Profile  Tripwire’s IT security software reduces risk, ensures systems and data security, and automates regulatory compliance. Tripwire offerings solve the security configuration …

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