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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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SEM Playlist: Articles of the Week 3/29/13 (Thanks Barack Obama!)
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Welcome to another edition of the SEM Playlist! For those of you who may have been hiding under a rock the last couple of weeks, my last roundup went a little “viral”. I was blown away at the amazing reception that my last roundup received back on March 15th! Just look at some of the love it received on Twitter: This is just …
Read More8 Tips for Better Google AdWords PPC Ads
How much do you know about PPC advertising? Do you know what PPC stands for? I started out in pay-per-click marketing over 3 years ago and still struggle explaining the value of this complex and effective marketing practice to others outside of the industry. As an outsider, certain terminology and concepts are difficult to wrap your head around – there …
Read MoreSEM Playlist: Best Articles of the Week 3/22/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …
Read MoreGoogle Analytics Part 2: Standard Reports & Key Metrics
Back in February, I started a series of blog posts that detail different aspects of Google Analytics. Part 1 focused on the basic setup of Google Analytics. Part 2 is going to look at the standard reports that come with a Google Analytics account, as well as definitions of key metrics that are used in website analytics. If you followed …
Read MoreSEM Playlist: Articles of the Week 3/15/13
It’s Friday; a beautiful day for an SEM article roundup! Here’s a collection of articles offering up to date tips and information about the search engine marketing industry. I hope you enjoy them! How I Use Followerwonk, and Why I love It Followerwonk is freaking awesome, there I said it. It is so powerful for doing research and outreach. In …
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