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SEM Playlist: Best Articles of the Week 5/17/13
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We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …
Read More6 Tips: How To Optimize Your Campaigns On Google’s Display Network
We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip! Display campaigns are a critical part of online advertising and …
Read MoreNew Case Study! How We Used Personas to Turn Around a PPC Campaign
This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%. Creating Personas Improves PPC Campaign Performance by 152%! from Amplify Interactive Client Profile A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website. …
Read MoreBest PPC, Social Media, and SEO Articles of the Week
¡Hola amigos! The team here at Amplify put together some of the best PPC, social media, and SEO articles we’ve seen in the past week. We hope that this will help you stay up to date without having to sift through the mountains of content out there. Admittedly there’s a ton of stuff out there we’ve missed, so we’d love …
Read MoreThe Insider’s Guide to Enhanced Campaigns: Part I
Back on February 6, Google threw a curveball called Enhanced Campaigns. The upgrade from current ‘Legacy’ campaigns to ‘Enhanced’ is mandatory on July 22 and was implemented by Google in an effort to simplify campaign management across multiple devices. What does this mean? Well, the current structure of PPC campaigns as we know it is completely changing. Google recognizes that …
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