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Yearly Archive for: ‘2012’

5 New Year’s Resolutions for PPC Ad Testing in 2012

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There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your costs, increase your impressions and …

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Amplify Interactive Fantasy Football Championship

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Amplify Interactive’s fantasy football league kicked off competition back in September. The Amplify team invited our clients to join and when all was said and done, the 2011 Amplify football league consisted of 8 teams – BurresstedDvlpmnt, Domination, Cheese & Quackers, Whooping Cranes, Autobots, Leroy Jenkins, Ten Ton Hammer, and Where’s the puck?. Competition was fierce the first few weeks, …

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