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Yearly Archive for: ‘2012’

4 Ways Google+ Now Is Critical To Your Search Strategy

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Google recently announced Google Search Plus Your World (SPYW), which is their attempt to make organic search engine results become more-personalized based on your social relationships (via Google+). What this means is that Google is inserting more social signals into the search engine results page based on your activity with Google+. This can impact how organic rankings look for you …

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Jessica’s Social Media “Likes” – 02/07/2012

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In this post of “Jessica’s Social Media ‘Likes’” – Pinterest Referral Traffic, Facebook’s Deprecated Metrics, LinkedIn Secure Browsing, and New Google+ Badges. Get ready to “like!” Pinterest Driving More Referral Traffic Than Google+ Shareaholic is showing that referral traffic from Pinterest increased from 2.5% in December to 3.6% in January. Google+, on the other hand, dropped from 0.24% to 0.22%. …

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‘According to…Joseph Kerschbaum’, Top 5 Remarketing Tips

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Welcome to the first edition of ‘According to…’, a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. This entry focuses on optimizing remarketing campaigns for the Display network. I attended SES Chicago in November and had the privilege of attending Joseph Kerschbaum’s PPC Beyond Search: New Ad Formats, Display …

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Christian Reads… (So You Don’t Have To) – SEO Edition – January 2012 (Part Deux)

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Welcome to another January edition of Christian Reads… (So You Don’t Have To) – SEO Edition. Since January has 5 weeks, I’m up again so I’m labeling this edition as “part deux” (inspiration for this is below): So let’s get moving and see what was shared in the latter half of January 2012: 6 Reasons To Bid On Branded PPC …

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Ryan’s PPC Playlist: New Years Edition

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How’s you new year’s resolutions going? I use to set new year’s resolutions but stopped because my list started to look like this list. It always felt so cliche to me too. I like setting goals in life but usually just do it throughout the year. I’ve scoured my Google Reader this month to filter out the stuff that will …

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