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Monthly Archive for: ‘October, 2012’

B2B & Inbound Marketing Tips: Content Marketing Edition

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  The focus of today’s B2B & Inbound marketing  roundup is content marketing. I’ve rounded up a few recent B2B content marketing studies, tips & tricks and infographics. I KNOW I missed something – comment with your link to something recent for B2B content marketing. B2B Content Marketing Stats & Charts This study by Content Marketing Institute and MarketingProfs highlights …

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Jessica’s SEO Rundown – 10/23/2012

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As you may have noticed, we’re doing some round up shuffling at Amplify and I have the pleasure of taking over the SEO news from Christian. I hope I’m able to do it justice. So without further ado… In this post of “Jessica’s SEO Rundown” – Penguins & Pandas, Disavow Your Links, and Who’s Your Best Author? SEMpdx’s Monthly Event …

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Ryan’s PPC Playlist: Dealing with Paid Search First World Problems

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What first world problems do you find in PPC campaigns? We recently audited a campaign with over 7,000 negative keywords! A good portion of the 7,000 were set to broad match and multiple relevant keywords were negative matched. PPC is a game that constantly shifts and evolves. Your strategy and tactics usually follow an evolution as well. This constant shift …

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Ashley’s Social Media Snapshots – 10/09/2012

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You may recognize me from some of my past posts, including my ‘According To…’ series and my Social Guide to the London 2012 Olympics Games. The torch for the Social Media Round Up has been passed on to me from my good friend and colleague, Jessica Ward. Her shoes are going to be tough to fill, but I plan on trying …

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B2B & Inbound Marketing Tips: LinkedIn Edition

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The focus of today’s B2B & Inbound marketing  roundup is LinkedIn. Specifically – strategies & tactics for marketing yourself, your company and generating leads with LinkedIn. Using LinkedIn to Market Your Business Like the title says – there’s 10 tips for using LinkedIn for generating business. This article focuses on using LinkedIn as an individual rather than marketing your company …

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