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Monthly Archive for: ‘April, 2012’

Labels and Other New Features in Google Adwords

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Google Adwords released a few new features this week that got me pretty excited. I can already see multiple ways these new features can be used. If you’re not excited enough already let me show you why you should be. I’m most excited about the addition of labels to add another layer of organization to campaigns. Here are three new …

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5 Guidelines for Effective Hashtag Marketing, According to Peter Stringer

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Happy Spring and welcome to the April edition of ‘According To’! This month’s post is a great change of pace from previous posts in the series and features Peter Stringer, the Senior Director of Interactive Media for the Boston Celtics. Peter is providing his top five tips for effective hashtag marketing based on his experience with hashtag campaigns for the …

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Ryan’s PPC Playlist: Creating Actionable Insights With Data

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This playlist started with 42 blog posts I had marked to review for possible inclusion. I’ve narrowed it down to 7 of the best PPC blog posts since last edition of my playlist in March. Avinash always challenges analysts to provide actionable data and not just “puke data”. Ensure your insights and reports contain actionable tasks with posts from this …

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Jessica’s Social Media “Likes” – 04/19/2012

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In this post of “Jessica’s Social Media ‘Likes’” – New LinkedIn Features, Google+ Facelift, and Uses for Facebook Timeline. Get ready to “like!” Business Insider: LinkedIn Rolls Out New Targeted Follower Tools For Marketers LinkedIn is launching two new features for those of you who have people following your company: “Targeted Updates” and “Follower Statistics.” Targeted Updates will give companies …

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Normally, 43rd Place Isn’t Anything to Brag About

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Until you out-rank Matt Cutts… Did you know that you are currently reading one of the Top 100 Social Media, Internet Marketing & SEO Blogs of 2012? In fact – it’s one of the top 43! According to Cision Media, this blog ranks #43 on the list, which means we’re up 42 spots from #85 last year. I don’t really care what …

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