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Monthly Archive for: ‘February, 2012’

Ryan’s PPC Playlist: Love Your Data Edition

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How intimately do you know your data? This PPC Playlist edition focuses on how to use data in various ways to manage PPC campaigns more effectively. So, skip the chalk candy hearts today and read ways to improve your romance with paid search. Amplified Gold Posts PPC Task Optimization: This is a Twitter interview with John Lee full of great …

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4 Ways Google+ Now Is Critical To Your Search Strategy

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Google recently announced Google Search Plus Your World (SPYW), which is their attempt to make organic search engine results become more-personalized based on your social relationships (via Google+). What this means is that Google is inserting more social signals into the search engine results page based on your activity with Google+. This can impact how organic rankings look for you …

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Jessica’s Social Media “Likes” – 02/07/2012

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In this post of “Jessica’s Social Media ‘Likes’” – Pinterest Referral Traffic, Facebook’s Deprecated Metrics, LinkedIn Secure Browsing, and New Google+ Badges. Get ready to “like!” Pinterest Driving More Referral Traffic Than Google+ Shareaholic is showing that referral traffic from Pinterest increased from 2.5% in December to 3.6% in January. Google+, on the other hand, dropped from 0.24% to 0.22%. …

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‘According to…Joseph Kerschbaum’, Top 5 Remarketing Tips

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Welcome to the first edition of ‘According to…’, a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. This entry focuses on optimizing remarketing campaigns for the Display network. I attended SES Chicago in November and had the privilege of attending Joseph Kerschbaum’s PPC Beyond Search: New Ad Formats, Display …

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