Yearly Archive for: ‘2011’

We Won Again! (Almost) 2011 AMA Max Award Honors


Amplify Interactive nearly repeated at the AMA Max Awards this year withour entry in the single medium advertising category. There were six entries in our category this year, and we placed runner-up. Amplify’s submission was for our client ZoomCare, for whom we generated a 1,848% Return on Ad Spend (ROAS) over a 5-month period. We’re pretty stoked about being recognized for our …

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Ryan’s June PPC Playlist-8 Best PPC Reads for June


Several years ago I had a friend majoring in accounting and had started a book keeping business on the side. I once had a conversation with him where I asked “How do you enjoy working with numbers all day?” and his response was ” I love working with numbers, there is so much to be learned” and I thought to …

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Christian Reads… (So You Don’t Have To) – SEO Edition – June 2011


Hello all! Welcome to another installment of Christian Reads… (So You Don’t Have To) – SEO Edition. As you’ve seen, my colleagues are covering the social media and pay-per-click side of things whereas I’m handling the responsibility to share with you the best SEO articles that I’ve been reading. So let’s get to it! SEOMoz’s Ranking Factors for 2011 Brand …

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Jessica’s Social Media “Likes” – 05/25/2011


In this track of “Jessica’s Social Media ‘Likes’” – Google Places Photo Shoots, Lots of New Features on Facebook, Tumblr Share Buttons, and TATTOOS. Get ready to party! Business Photos From Google Google is now using Street View technology to do 360-degree photos of the inside of your business. They will start with select cities (Orange County, Phoenix, Bay Area, …

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Writing Brilliant PPC Ad Copy in 4 Fun Steps


How to Use Social Media to Help You Write Ad Copy Writing ad copy for your PPC campaigns can be tough. You’ve already spent so much time researching your keywords and organizing them into campaigns and ad groups and figuring out your budgets and conversion tracking… and now you’ve got to switch gears and come up with creative but to-the-point …

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