Yearly Archive for: ‘2011’

Launch and Optimize a Google Display Network Campaign in 3 Easy Steps


When I first started in paid search almost 5 years ago Google’s Content Network (now Display Network) was intimidating. I compared it to the wild west because you spent time developing campaigns and then hoped for the best. You could spend a lot of money and not have a return to show for it or limited data and tools to …

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Jessica’s Social Media “Likes” – 09/13/2011


In this post of “Jessica’s Social Media ‘Likes’” – Rand Fishkin on Social, Google+ Resources, Link Research, and Snoop Dogg. Get ready to “like!” SEOmoz: Tracking the KPIs of Social Media Rank Fishkin shares his KPIs for Social Media and gives examples of great tools to track them. Social Media sites he specifically talks about include: Facebook Twitter LinkedIn …

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Bing Opens Up About Organic Ranking Factors


Search engine optimization isn’t magic; search marketers have a fairly good idea as to how search engines organically rank websites, but we haven’t explicitly been told by any of the big search engine companies exactly how they rank websites. Duane Forrester, Sr. Product Manager for Bing’s Webmaster Program, recently gave us a little insight as to how Bing might be …

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Normally, 85th Place Isn’t Anything to Brag About


Did you know that you are currently reading one of the Top 100 Social Media, Internet Marketing & SEO Blogs of 2011? According to Cision Media, this blog ranks #85 on the list. They had their own measurement analysis, which you can read about on their site, but it included Web audience metrics from as well as Cision’s own …

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Ryan’s August 2011 PPC Playlist-7 Top PPC Posts-CRO Edition


You have set up great PPC campaigns and written great ads. But what happens after the click? CRO or conversion rate optimization can be a powerful tool to increase results in your campaigns and has more marketers have focused on this area in the last couple years. This month’s roundup focuses on conversion rate optimization and other tips to help you …

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