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Yearly Archive for: ‘2010’

What Dr. Joyce Brothers Can Teach Us About Search Engine Marketing

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“The best proof of love is trust.” ~ Joyce Brothers Dr. Joyce Brothers doesn’t know it, but she may as well as add “Wise Search Engine Marketer” along with her already well-known expertise in Psychology to her portfolio. This quote can pertain to how search engines view your content; if they “trust” your content, you’ll see their love reflect in …

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The Amplify Interactive Blogging Contest

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A couple of weeks ago I challenged the team here at Amplify Interactive to increase their blogging frequency, up the quality of their posts, and to hone their blog post marketing skills. So I gave them a contest. The contest is to write a post in one of our major search engine marketing categories (SEO, PPC, Social Media and Analytics). …

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PPC Campaign Domination: Google AdWords Ad Extensions 2 – The Client Test

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This is part of our series of posts that we are putting together about how we approach PPC campaign management for our clients. Previous PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work This is a follow up to …

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PPC Campaign Domination: Google AdWords Ad Extensions 2 – The Client Test

7

This is part of our series of posts that we are putting together about how we approach PPC campaign management for our clients. Previous PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work This is a follow up to …

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Build Authority for SEM Success

2

I provided a guest post NWSEM’s blog where I talk about how we use the concept of building authority to shape how we work on clients & campaigns. The article highlights how this approach applies to the interplay between SEO, PPC & Social Media and features some interesting stats. Attain SEM Success Through Authority “The driving principles of SEO have …

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