Yearly Archive for: ‘2010’

Google AdWords – The Basics


Christian wrote another article for AboutUs’s Learn section called Create A Cost-Effective AdWords Campaign. The article is written for professionals with a very small budget who may be interested in learning how to properly configure a Google AdWords campaign to get the best bang for their buck.

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Bing Now Powers Yahoo Search Results


8/24: Update: It’s official, Bing is now powering Yahoo’s organic search results in the US and Canada. Here’s Yahoo’s announcement: Yahoo! Transitions organic Search Back-End to Microsoft Platform And some more in-depth coverage from Search Engine Land: Yahoo’s Results Now Come From Bing —————– 8/17 Today Bing announced that they will be powering Yahoo’s organic search results for the English …

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PPC Fundamentals Article: Writing Good PPC Ads


Christian had an article published on about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. …

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Inception and SEM


The movie Inception is this summer’s blockbuster movie. I’ve seen it twice and it has definitely stuck with me due to its clever plot, great visuals and fantastic music score. The basis of the movie Inception is that it’s possible to invade someone’s dream state and plant an idea in their mind in order to change that person’s thinking in …

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SEO Tip: Squeeze Every Last Drop Out Of Your Content


Content strategies are critical for Web success, especially SEO and as such – it’s a valuable commodity. In many organizations, it can be difficult to get content produced, so it’s very important to get as much mileage as possible from every piece of content that you develop. The ultimate goal is to get your content “out there” and generate as …

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