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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
- Blog
Google AdWords – The Basics
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Christian wrote another article for AboutUs’s Learn section called Create A Cost-Effective AdWords Campaign. The article is written for professionals with a very small budget who may be interested in learning how to properly configure a Google AdWords campaign to get the best bang for their buck.
Read MoreBing Now Powers Yahoo Search Results
8/24: Update: It’s official, Bing is now powering Yahoo’s organic search results in the US and Canada. Here’s Yahoo’s announcement: Yahoo! Transitions organic Search Back-End to Microsoft Platform And some more in-depth coverage from Search Engine Land: Yahoo’s Results Now Come From Bing —————– 8/17 Today Bing announced that they will be powering Yahoo’s organic search results for the English …
Read MorePPC Fundamentals Article: Writing Good PPC Ads
Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. …
Read MoreInception and SEM
The movie Inception is this summer’s blockbuster movie. I’ve seen it twice and it has definitely stuck with me due to its clever plot, great visuals and fantastic music score. The basis of the movie Inception is that it’s possible to invade someone’s dream state and plant an idea in their mind in order to change that person’s thinking in …
Read MoreSEO Tip: Squeeze Every Last Drop Out Of Your Content
Content strategies are critical for Web success, especially SEO and as such – it’s a valuable commodity. In many organizations, it can be difficult to get content produced, so it’s very important to get as much mileage as possible from every piece of content that you develop. The ultimate goal is to get your content “out there” and generate as …
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