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Monthly Archive for: ‘July, 2010’

PPC Fundamentals Article: Writing Good PPC Ads

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Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. …

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Inception and SEM

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The movie Inception is this summer’s blockbuster movie. I’ve seen it twice and it has definitely stuck with me due to its clever plot, great visuals and fantastic music score. The basis of the movie Inception is that it’s possible to invade someone’s dream state and plant an idea in their mind in order to change that person’s thinking in …

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