What Dr. Joyce Brothers Can Teach Us About Search Engine Marketing
“The best proof of love is trust.” ~ Joyce Brothers
Dr. Joyce Brothers doesn’t know it, but she may as well as add “Wise Search Engine Marketer” along with her already well-known expertise in Psychology to her portfolio. This quote can pertain to how search engines view your content; if they “trust” your content, you’ll see their love reflect in the form of search engine rankings.
“I think we should follow a simple rule: if we can take the worst, take the risk.”
Taking calculated risks is something that should be done in life and with your website. Like what Dr. Brothers says: if you can handle what could result to be “the worst”, then you ought to take the risk. Perhaps this risk is creating a piece of content that might be a little different than the “corporate norm” that you have been producing which might help you attract some visits and links to your website. Or maybe it’s setting up a social media marketing campaign for your company and becoming as transparent as possible. If you can take the worst, take the risk.
“The world at large does not judge us by who we are and what we know; it judges us by what we have.”
You might as well replace “world at large” with “Google” in this quote: the Google does not judge your website by who authors it and what that author knows; the Google judges your website by the content that you have on it. That’s why having unique and compelling content on your website is so important. You may know the Seattle Mariners’ history from club creation to today, from the first-ever starting line-up to the category leaders in club history, but Google doesn’t care if you don’t have it on your website.
“When we lived within six blocks, Aunt Sarah or Aunt Mary knew all about the boy who you were having this blind date or this first date with. So we knew all about the boy.”
Well… can’t certainly tie this in to anything regarding SEM… so…
“When you come right down to it, the secret of having it all is loving it all.”
Love your content and you’ll begin to see it pay off in spades. Love what you’re writing about and love what you’re doing. As search engine marketers, we can’t help you love your content… we can only help you get it in a position where search engines can trust it (love it as well) and Internet users can judge it.
“When we lived within six blocks, Aunt Sarah or Aunt Mary knew all about the boy who you were having this blind date or this first date with. So we knew all about the boy.”
I would argue that the “boy” is Google. And “Aunt Sarah or Aunt Mary” is the client. This makes your “first date” time you are spending optimizing their information. They *think* they know the boy you’re getting to know better, but only have information from rumors they’ve heard, other outside sources. They have an idea of what the “boy” is like, but they don’t know him at a personal level.
The “boy” is complex, he is smart, always improving, and aims to please.
Very impressive. Especially Adam Bullock’s interpretation. I love the quote “If you can handle what could result to be “the worst”. then you ought to take the risk.” You can use this quote in all aspects of life. Great post.
“I think we should follow a simple rule: if we can take the worst, take the risk.”
Agree, you can’t win if you aren’t taking a risk.
Risking is everything is business. No risk no gain! You got to have the “stones” to risk it.. otherwise you won’t get any success. I know people who sold their house and rented apartments just so they have enough funds to open a business, and now they are making a good living.
Stephan
Very impressive. Especially Adam Bullock’s interpretation. I love the quote “If you can handle what could result to be “the worst”. then you ought to take the risk.” You can use this quote in all aspects of life. Great post.