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	<title>Comments on: Search Engine Marketing in 2010</title>
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	<link>http://www.amplify-interactive.com/2010/01/07/search-engine-marketing-in-2010/</link>
	<description>Amplify-Interactive helps keeping you informed about recent news &#38; trends of the search marketing industry</description>
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		<title>By: David</title>
		<link>http://www.amplify-interactive.com/2010/01/07/search-engine-marketing-in-2010/comment-page-1/#comment-24170</link>
		<dc:creator>David</dc:creator>
		<pubDate>Tue, 26 Jan 2010 15:18:27 +0000</pubDate>
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		<description>Great points around the targeting, i&#039;m sure that with the flow of new ad platforms moving from beta to advertiser ready it will become standard for campaigns.  I also believe that clients will start to take conversion optimisation as a primary KPI and can finally let go of CTR and impressions as metrics.</description>
		<content:encoded><![CDATA[<p>Great points around the targeting, i&#8217;m sure that with the flow of new ad platforms moving from beta to advertiser ready it will become standard for campaigns.  I also believe that clients will start to take conversion optimisation as a primary KPI and can finally let go of CTR and impressions as metrics.</p>
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		<title>By: Scooter Casper</title>
		<link>http://www.amplify-interactive.com/2010/01/07/search-engine-marketing-in-2010/comment-page-1/#comment-23952</link>
		<dc:creator>Scooter Casper</dc:creator>
		<pubDate>Thu, 21 Jan 2010 20:38:30 +0000</pubDate>
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		<description>Agree mostly with Ben and Spencer, especially Ben saying that search engines will continue to find some way to incorporate people from signals from social media.</description>
		<content:encoded><![CDATA[<p>Agree mostly with Ben and Spencer, especially Ben saying that search engines will continue to find some way to incorporate people from signals from social media.</p>
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		<title>By: Kai</title>
		<link>http://www.amplify-interactive.com/2010/01/07/search-engine-marketing-in-2010/comment-page-1/#comment-23303</link>
		<dc:creator>Kai</dc:creator>
		<pubDate>Sat, 09 Jan 2010 19:15:00 +0000</pubDate>
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		<description>Whoever thinks social media will take over search is out of their mind. With organic search results to my sites, I don&#039;t even have to do any &quot;socializing&quot; to make money. Everything is auto-pilot because people find site by searching.

- Kai</description>
		<content:encoded><![CDATA[<p>Whoever thinks social media will take over search is out of their mind. With organic search results to my sites, I don&#8217;t even have to do any &#8220;socializing&#8221; to make money. Everything is auto-pilot because people find site by searching.</p>
<p>- Kai</p>
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