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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
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Yahoo! and Microsoft’s Bing Team Up to Take On Google
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Finally – maybe Google will get a run for it’s money. I love Google as much as the next guy, but it’s been tough to watch the rest of the “competition” get left so far behind in the dust. As you can read in this article on Search Engine Watch “It’s Official: Microsoft and Yahoo! Finally Strike a Search Deal” …
Read MoreWhich should come first: the search term or the content?
All too often, SEO & site development efforts are out of sync. It’s a common complaint among SEO’s that a client will come to them with a Web site in hand and say “optimize this”. Whereas SEO’s would prefer it if the client would ask first and say “what content do we need to develop in order to have a …
Read MoreHow to Become a Social Media Marketer
Turns out – you may not realize it, but you already are a social media marketer. Just read a great entry over at our partner McClenehan Bruer’s blog & newsletter titled “You Are a Social Media Marketer (Almost)“. The main takeaway I got from the article was: “Most social media tools that work today in deep tech have analogues in …
Read MorePPC Campaign Domination – Quality Score & You
This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords ad extensions – Part 1 – What are they & how do they work Google AdWords ad extensions – Part 2 – Our client test …
Read MorePPC Campaign Domination – Quality Score & You
This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords ad extensions – Part 1 – What are they & how do they work Google AdWords ad extensions – Part 2 – Our client test …
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