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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
- Blog
PPC Campaign Domination: Campaign Organization
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This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work Google AdWords ad extensions – Part 2 – …
Read MoreSecond largest search engine adds real-time comment results
The second-largest search engine has added a component to search results that is real-time. What was that? Yahoo? No. YouTube. YouTube is the web’s second-largest search engine. If you’re still in the camp of, “It’s just a video destination,” it’s high-time you started thinking something else. The truth of the matter is: YouTube is a video / discussion destination. If …
Read MoreHow to Boost the Effectiveness of Your SEM Campaign
The surprise answer – run display ads. Just read an interesting article over at eMarketer “Display Campaigns Boost Search Effectiveness” about a study that shows that display ad campaigns increase visits from search engine users by nearly 14% from both organic (SEO) and PPC search combined. Another benefit? Cost per click for PPC decreased as well – demonstrating greater efficiency …
Read MoreWeb Analytics Strategy – Part 3
Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1). And once you have created …
Read MoreWeb Analytics Strategy – Part 3
Search Engine Marketing and Web Analytics Are Made for Each Other This is a follow up piece to “Web Analytics Strategy – Part 1: Making the Most of your Web Analytics” and “Web Analytics Strategy – Part 2: Analyze Your Results“ Once you have met with your stakeholders and decided on goals (see part 1). And once you have created …
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