Second largest search engine adds real-time comment results
The second-largest search engine has added a component to search results that is real-time.
What was that? Yahoo?
No. YouTube. YouTube is the web’s second-largest search engine. If you’re still in the camp of, “It’s just a video destination,” it’s high-time you started thinking something else.
The truth of the matter is: YouTube is a video / discussion destination. If you mosey on over to YouTube’s TestTube, you’ll see that they have recently added the Comment Search component. This allows you to search through comments made on any video on YouTube in real-time.
What this means for online reputation
This new component means there is yet another place to monitor any mentions of your brand. This new feature is wonderful, because you’ll discover comments about brands on videos that may not even have any relation to the brand at all. For instance, I did a quick search for any mentions of one of our current clients and found many mentions that have been in comments over the last five days. Often, these comments were made on videos that don’t have a direct relation to the client. Like message boards, a topic about the newest movies might start going in the direction of the benefits of owning a home, or if someone likes a car that they mentioned.
Seeing as how YouTube is the second largest search engine, there can be a ton of information to weed through to find what’s relevant to your brand. Please let us know if you need help in setting up and executing an online reputation strategy that has you covered.
HAH, I clicked on the link to this blog post with something else entirely in mind…
Really cool find. This is actually something that is very useful for my job.
Good info – and telling of what’s to come. Just yesterday it was announced that Twitter updates will be included in Bing’s search results, with Google soon to follow. And there’s buzz about whether or not Facebook updates will be integrated into search results too. I think all of this will take online reputation to entirely new level.
How do you know that YouTube is the second largest search engine.
I wouldn’t exactly consider youtube a “search-engine” per-se (in the sense that I wouldn’t go there if I was looking for plane tickets etc.) It’s more of an entertainment source. But this is pretty interesting tech.
When I read the title of this post, I started thinking “When does YAHOO started to add those kind of results on their SERP’s”. Haha. As of this moment, I am still not in the thinking of Youtube as search engine. Great insights here Sir. Pretty informative.
[...] Ran across a couple of interesting articles on Video SEO and in particular the mostly unknown factoid that YouTube is actually the second largest Search Engine, implying that Video Search could be an important aspect of your SEO strategy. Second Largest Search Engine [...]
Kinda strange YouTube added a search to find comments, when most of them are spam. Anyhow it is also news to me that YouTube is the 2nd highest search engine, and Yahoo is trailing it. I guess Yahoo has a lot of work to do. Great article Christian, thanks for sharing.