Comments on: How to Boost the Effectiveness of Your SEM Campaign

By: Kevin Zac

Kevin Zac — Thu, 26 Nov 2009 10:31:42 +0000

I agree with the points mentioned here to Boost the Effectiveness of Your SEM Campaign. One point I would like to mention that the keyword selection is most important part of any SEM campaigns.

By: Ledward

Ledward — Sun, 18 Oct 2009 20:05:25 +0000

I agree that SEO marketing should be a strong consideration in any organization. Several on my colleagues simply get their high quality by buying it. Their PPC and display campaigns are well thought out and are of a direct response nature. Conversions numbers are decent and justify the marketing expense.

Great post and thanks for sharing!

By: Cory Huff

Cory Huff — Wed, 16 Sep 2009 15:05:40 +0000

I wonder if the lift that these people are getting isn’t from brand recognition and not from the mental reminder that people get from seeing them in display ads.

I’m off to read those studies!

By: Adam

Adam — Tue, 15 Sep 2009 20:34:30 +0000

Interesting suggestion, I know that we were considering display ads over here and this may spark some discussion in our marketing dept…

By: Blu

Blu — Tue, 15 Sep 2009 18:20:39 +0000

This falls in-line with a study Atlas did back in 2006 where they found combining both display and search provides a 22% lift in conversion rate over search alone. Read more on The Combined Impact of Search and Display Advertising.