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Monthly Archive for: ‘July, 2009’

Yahoo! and Microsoft’s Bing Team Up to Take On Google

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Finally – maybe Google will get a run for it’s money. I love Google as much as the next guy, but it’s been tough to watch the rest of the “competition” get left so far behind in the dust. As you can read in this article on Search Engine Watch “It’s Official: Microsoft and Yahoo! Finally Strike a Search Deal” …

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Which should come first: the search term or the content?

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All too often, SEO & site development efforts are out of sync. It’s a common complaint among SEO’s that a client will come to them with a Web site in hand and say “optimize this”. Whereas SEO’s would prefer it if the client would ask first and say “what content do we need to develop in order to have a …

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How to Become a Social Media Marketer

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Turns out – you may not realize it, but you already are a social media marketer. Just read a great entry over at our partner McClenehan Bruer’s blog & newsletter titled “You Are a Social Media Marketer (Almost)“. The main takeaway I got from the article was: “Most social media tools that work today in deep tech have analogues in …

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PPC Campaign Domination – Quality Score & You

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This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords ad extensions – Part 1 – What are they & how do they work Google AdWords ad extensions – Part 2 – Our client test …

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PPC Campaign Domination – Quality Score & You

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This is part of my series of posts that I’m putting together about how we approach PPC campaign management for our clients. My planned PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords ad extensions – Part 1 – What are they & how do they work Google AdWords ad extensions – Part 2 – Our client test …

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