Comments on: Keyword research directly impacts your SEO success

By: Choosing The Right Keywords For Your Website | Amplify Interactive

Choosing The Right Keywords For Your Website | Amplify Interactive — Mon, 27 Sep 2010 21:45:45 +0000

[...] Keyword Research Directly Impacts SEO Success (Amplify-Interactive) [...]

By: Ben

Ben — Wed, 11 Mar 2009 21:52:14 +0000

Paul,
Never even heard of market samurai, but that doesn’t mean anything. Along with the rest of our community, we’re pretty happy to endorse keyworddiscovery & wordtracker along with the google keyword research tool.

I should point out though that we use the tools available in a pretty specific manner and do a lot of our data crunching in good ol’ spreadsheets. So we don’t really use tools to help us determine what to target or anything – just for finding the universe of terms available and relative search volume – that’s about it.

By: Paul Wooten

Paul Wooten — Thu, 05 Mar 2009 18:59:41 +0000

I’ve been using Market Samurai for Keyword Research, seems to be a good product. Anybody have other, better suggestions?

By: Christian

Christian — Wed, 11 Feb 2009 16:57:30 +0000

Hey Mike,

I agree with what you’re saying. But why not set yourself up for success?

As per the example, start broad… you sell men’s athletic shoes. The average monthly number of searches for that search term is around 246k. Yeah, of course that search term is going to be highly competitive.

But as you optimize your site, you should have supporting content pages. So, you sell men’s athletic shoes… which is the general search term phrase you are optimizing your site around… but deeper level pages target more-specific terms. These terms are going to be less competitive simply because they’re incredibly focused (like “men’s athletic shoes for large feet”, “how to pick the correct men’s athletic shoe”, “red size 11 men’s athletic shoes”", “men’s athletic shoes for tennis”, etc.).

Simply put – you need to set-up your site for success. If you optimize your site around a small segment of search terms that are less competitive and don’t bring in much traffic, hey, you can’t make individuals search for specific phrases.

By: Mike

Mike — Wed, 11 Feb 2009 14:52:36 +0000

I have seen lots of SEOs who advice that start with less competitive keywords, build some reputation on net, get some links and then try for more competitive keywords. But you are telling totally opposite to it. Your way is right man, but not for small online shoe store. If some big company is starting its website, then it can use most competitive keywords, not small store owners.