Archives

Yearly Archive for: ‘2008’

Bot herding (read “PageRank Sculpting”)

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Session 1: Bot Herding Moderator: Rand Fishkin, SEOmoz Q&A Moderator: Matt McGee, SEO For hire The real title of this session probably should have been “Pagerank sculpting”, and that was the focus. It was about making sure that …

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Blow your mind link building techniques

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Session 1: Blow Your Mind Link Building Techniques Moderator: Greg Boser, President/CEO, 3 Dog Media Q&A Moderator: Matt McGee, SEO For Hire This session covered different ways to find and acquire links. Link building is one of the …

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Creating value in your SEM business

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 This topic is especially pertinent to me as Amplify grows beyond a small consultancy is the subject of how to build more value beyond the client list. I kept a few notes below, and some numbers & things were great for reference, but the most interesting and compelling takeaways from me were …

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Money for what? Search marketing payment models

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Session 1: Money for What? Search Marketing Payment Models This session covered basic pricing models, pros-cons, etc. The session mostly served as an affirmation that our pricing model is the right fit for us, but as I’m always reminded of at these things – we aren’t charging enough. Below are my notes …

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ABC News has URL domain canonicalization issues

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As I was on my iGoogle page this morning, I clicked on the story “Clinton Preparing to Drop Out of Presidential Race” on ABC News. As I read the story, I noticed they had used some good internal linking practices (i.e. linking to other pages on your site, associating the anchor text content with your other established pages, etc.)… but …

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