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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Search marketing & surviving a recession
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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Multiple tracks Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Jessica Bowman, Business.com Panelists: Andrew Beckman, Location3 Media Dave Davies, Beanstalk Search Engine Positioning Russ Mann, Covario Jon Miller, Marketo Right at the beginning, the moderator asks if we are in a recession. Most people believe we are. …
Read MoreAnalytics every SEO needs to know
Amplify Interactive’s notes from SMX Advanced Seattle 2008 This session delved into some of the deeper things that SEO’s can do to measure and improve their efforts beyond rankings & search referrals. This ended up being one of my favorite sessions at the conference due to the in-depth actual usable tips and methods. Brian Klais – Netconcepts “10 Essential Natural …
Read MorePaid search, what you should be measuring but aren’t
Amplify Interactive’s notes from SMX Advanced Seattle 2008 Christine Churchill – KeyRelevance – Offline Conversion When to measure offline conversions? Most appropriate for ‘high touch’ sales processes where phone & in-person close the deal (mortgages, b2b, etc) Simple Offline Conversion Tracking Methods: Making assumptions based on sales Anecdotal data (ask salespeople to ask people how they learned about them) In-store …
Read MoreSearch friendly development
Amplify Interactive’s notes from SMX Advanced Seattle 2008 This session dealt with some of the common web site development issues that impact search engine crawling & indexing of your site, which can have a big impact on your site’s presence & ranking in search engines. Amplify Interactive audits every single client web site for these issues when performing site audits …
Read MoreBuying sites for SEO
Amplify Interactive’s notes from SMX Advanced Seattle 2008 First day of SMX Advanced, my focus today is on the SEM Organic Track Moderator: Stephan Spencer, Netconcepts Q&A Moderator: Eric Enge, Stone Temple Two of the panelists spoke about how they value sites when considering buying them. That is interesting enough, but that is not really what I was looking for …
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