Yearly Archive for: ‘2008’

Click Here to Read More to Find Out More!


Click here!  Read more!  Find out more! Having optimized anchor text can help establish relevancy for the linked text to its landing page.  Why is this important?  It clues in search engines (and human beings!) as to what that page is about. Believe it or not, search engines do place weight on the anchor text you use when externally linking.  …

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Apologies for unexpected downtime


As you may (or may not) have known, our Search Engine Marketing… Amplified blog was down for about 1.5 weeks.  We were frantically contacting our hosting support, trying to find a fix, changing some different elements up to see what worked.  In the end, nothing we did actually worked… the blog just popped back up and was live again. Why …

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New Job Posting: Search Engine Marketing Specialist


Announcing a new job opening: Search Engine Marketing Specialist. See our careers page for more information. Amplify-Interactive, a Portland Oregon search engine marketing agency, is hiring a Search Engine Marketing Specialist. The specialist will have the unique opportunity to help drive this next phase of growth for Amplify Interactive, and learn the fundamentals of search engine & web site marketing …

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Amplify Interactive: June/July ’08 Update


Here’s the latest in what’s happening @ Amplify Interactive New Director of SEM Please join us in welcoming search marketing veteran Blu Drobushevich to the team at Amplify Interactive as our Director of SEM. Blu just started in mid-June, and he’s already made a huge impact. Blu will be focused on client strategy, streamlining internal processes and business development. With …

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Give It Up! SMX Advanced Seattle 2008


From Amplify Interactive’s notes from SMX Advanced Seattle 2008 As I noted previously in our SMX Advanced 2008 Seattle post, there was a 30-day embargo in place on anything learned in this “give it up” session. Meaning, you can’t blog about it for 30 days, and the search engine guys aren’t allowed to fix any loopholes uncovered in these sessions …

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