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Yearly Archive for: ‘2008’

Event Recap: Oregon Wine Industry Symposium

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I’ve been back to the office & settling in after visiting Eugene earlier this week for the “Making Your Website Work Harder for You” session. I haven’t been to Eugene since WAY back when I was going to Oregon State (for that one year) and ended up there after a crazy night that had something to do with Mad Dog …

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Why user reviews are like the top layer of your Momma’s lasagna

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It’s great to have your business and / or products listed in directories across the internet. It gives you increased online exposure and the ability to be seen as a solution for an individual looking for a type of product you sell. But with a negative user review right next to your listing, it could spell disaster… kind of like …

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Why putting all of your online ad spending money in the Google pot isn’t a worthwhile strategy

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Typically when we engage with clients, we build a online marketing strategy centered around building a diversified link portfolio (traditional link development, social media marketing, etc.) and a comprehensive pay-per-click presence.  A lot of times, we’ll go to a client and present a strategy that allows us to develop brand recognition & an opportunity for ROI for several different PPC …

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Amplify Interactive February Update

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January is always a busy time for a marketing services firm, and this year has been no exception. New Clients & Client News ID Safeguards: Identity theft protection. We’re helping ID Safeguards to market their “Data Breach Response” product for B2B. Polygon NW: We’re extending our online marketing strategy for this Oregon & Washington home builder by launching & supporting …

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Diversify Your Links Part 1: The “New” Link Development?

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Co-authored by Kristin Wall You’ve reached the end; you’ve searched the internet and obtained links from essentially every site for your niche. Don’t cry: diversify! For many search marketers, traditional link building is the only link building strategy in their “portfolio.” Spending your time getting many low-quality links for the sake of getting a large bulk of links is a …

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