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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Video Search Ads on Google
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Have you seen? Google is now placing video ads in sponsored listings. Back in February, Google talked with the New York Times about testing video ads, but they didn’t start showing up on search results pages until around the end of March. I’ve only seen them for a few very broad searches (cellphone, phone), and I’ve found it hard to …
Read MoreAmplify Interbracketive NCAA Tourney Update
We’re heading into the “Sweet 16″ tomorrow, and here’s the standings so far (Amplify Interactive team members are in bold) – you can also check out our group on ESPN Tied for First: Ben Lloyd (That’s me – The Prez) & Mike Proctor – Grady Britton (we share office space with Grady Britton) Kelly Burns – Grady Britton 3-way tie!: …
Read MoreWhy Are There Two Search Boxes on Google?
I was really perplexed the other day when evaluating the competition on search results pages and I saw a search result that looked like this one for “FBI” (No, we’re not competing with the FBI – the search has been changed to protect a client development project under NDA): Wha? Where did this 2nd search box come from!? Well, …
Read MoreAmplify Interactive: March ’08 Update
Here’s the latest in what’s happening @ Amplify Interactive SMX Coverage – An Apology As you may have noticed, Christian went to SMX West… He had a lot to say about it. Apologies for spreading out those posts – especially if you get our updates via email. We lost a few email subscribers as a result. Lesson learned, in the …
Read MoreSMX West – Industrial Strength SEO – Amplify Overview
I had the opportunity to go to the Search Marketing Expo (SMX West) in Santa Clara, California last week. Here are some notes I jotted down during the session: Industrial Strength SEO. For further reading, I’ve found another resource covering this topic here. SMX West: Industrial Strength SEO Speakers: Martin Laetsch, Sr. Director of Search Strategy, SEM Director Inc. David …
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