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	<title>Comments on: Paid search, what you should be measuring but aren&#8217;t</title>
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		<title>By: SMX Advanced Seattle 2008 &#124; Search Engine Marketing... AMPLIFIED</title>
		<link>http://www.amplify-interactive.com/blog/events/measuring-ppc/#comment-2152</link>
		<dc:creator>SMX Advanced Seattle 2008 &#124; Search Engine Marketing... AMPLIFIED</dc:creator>
		<pubDate>Thu, 05 Jun 2008 23:13:19 +0000</pubDate>
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		<description>[...] What You Should Be Measuring &#8212; But Aren&#8217;t (Ben) [...] </description>
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