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Monthly Archive for: ‘April, 2008’

High organic search results shouldn’t result in pulled PPC ads

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Kevin Lee over at ClickZ wrote an interesting article about why your pay-per-click ad campaign shouldn’t be suspended if you rank high in a keyword’s organic search rankings. One of the best point Kevin brings up in the article is: “Also consider that SERPs are no longer a one-size-fits-all scenario. Personalized search will increasingly diverge search results and, therefore, rank.” …

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The Google Dance is Back: Google Algorithm Update (“Dewey”)

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I feel like I’m writing an awful lot about Google lately. Add this one to the list I guess. You may have noticed some changes to your rankings or listings with Google lately. I know that the results for “Amplify Interactive” have changed quite a bit, and quite frequently over the last several days. Changes for US have included: Brand …

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Amplify Interbracketive NCAA Tourney Update

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The Final Four is upon us, and here’s the standings so far (Amplify Interactive team members are in bold) – you can also check out our group on ESPN Jay Campbell – one of our clients @ Woodhill Homes Tied for 2nd Place: Ben Lloyd (That’s me – The Prez) & Mike Proctor – Grady Britton (we share office space …

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Video Search Ads on Google

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Have you seen? Google is now placing video ads in sponsored listings. Back in February, Google talked with the New York Times about testing video ads, but they didn’t start showing up on search results pages until around the end of March. I’ve only seen them for a few very broad searches (cellphone, phone), and I’ve found it hard to …

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