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Monthly Archive for: ‘February, 2008’

Why putting all of your online ad spending money in the Google pot isn’t a worthwhile strategy

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Typically when we engage with clients, we build a online marketing strategy centered around building a diversified link portfolio (traditional link development, social media marketing, etc.) and a comprehensive pay-per-click presence.  A lot of times, we’ll go to a client and present a strategy that allows us to develop brand recognition & an opportunity for ROI for several different PPC …

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Amplify Interactive February Update

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January is always a busy time for a marketing services firm, and this year has been no exception. New Clients & Client News ID Safeguards: Identity theft protection. We’re helping ID Safeguards to market their “Data Breach Response” product for B2B. Polygon NW: We’re extending our online marketing strategy for this Oregon & Washington home builder by launching & supporting …

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Diversify Your Links Part 1: The “New” Link Development?

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Co-authored by Kristin Wall You’ve reached the end; you’ve searched the internet and obtained links from essentially every site for your niche. Don’t cry: diversify! For many search marketers, traditional link building is the only link building strategy in their “portfolio.” Spending your time getting many low-quality links for the sake of getting a large bulk of links is a …

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Microsoft Bids $44.6 Billion to Buy Yahoo

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Everybody else blogged about it, so we probably should too. Here’s a link to the press release: Microsoft Proposes Acquisition of Yahoo! for $31 per Share What’s my take? I’ve been pulling for Yahoo! for a long time and hoping that they can give Google a better run for their money. Believe it or not – a lot of people …

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SEMpdx SearchFest – January Pricing Extended!

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FYI – SEMpdx decided to give you an extra chance to lock in your SearchFest registration at the super early bird rate. Prices go up $50 on 2/4 – register now and save big! (prices go up another $50 at the end of Feb). We’d also like to announce that we’ve procured some extra-special panelists for our charity Hot Seat …

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