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Yearly Archive for: ‘2007’

SES San Jose 2007 Mid-Week Update

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Search Engine Strategies San Jose 2007 It’s been an extremely hectic week so far, and today is no exception. I’m currently sitting in a great session “Linkbaiting & Viral Search Success” – so I thought I’d give a run-down of the other sessions I’ve hit so far this week. Monday: Long story short – missed my flight Monday morning (wasn’t …

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How Do You Build a Successful Social Network?

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How do you choose where & how to focus your “social” energy? New tools and applications are released or updated nearly every week. And just when you think you’ve mastered one arena, a new one crops up. So many resources, so little time. How do you make the most of your networking efforts? It comes down to quality versus quantity. …

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Google Can’t Get No …. (Customer) Satisfaction (This Year)

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For the first time ever, Yahoo has beat out Google in the University of Michigan’s annual American Customer Satisfaction Index report by a whopping 1% margin. Google’s customer satisfaction score was 78 / 100 which marked it’s second consecutive yearly decline. Yahoo propelled ahead and scored a 79 / 100; just enough to eek out a small victory. Ask.com had …

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Event Recap: SEMpdx Hot Seat (8/14/07)

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As mentioned previously, I was a panelist on last night’s SEMpdx Hot Seat event. The event was a great success if I do say so myself (I planned it after all). I don’t have a final headcount – but I believe 45-50 people attended last night, we reviewed 5 Web sites, and as an added bonus had a special guest …

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‘Bounce Rate’ as the Sexiest Web Metric Ever?

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As search engine marketers, we’re constantly evaluating the success of our campaigns using various metrics like search engine referrals, traffic from links, conversion rates, and various breakdowns by source of traffic etc. For some of these – we use some visitor engagement metrics and bounce rates as a way to determine whether the type of traffic we’re getting is the …

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