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Yearly Archive for: ‘2007’

What is the SEO Value Proposition?

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Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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What is the SEO Value Proposition?

0

Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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Alert the Internet! Google dominates % of all U.S. searches in August

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According to Hitwise, Google accounted for 64% of all searches in the U.S. for the month of August.  While this, initially, might not be very shocking, Google’s dominance did increase almost 4% compared to last year.  So it seems that Google’s popularity & search dominance is only getting stronger and stronger. While Google keeps on obtaining more and more of …

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PPC Landing Page Testing and The Joys of Google Website Optimizer

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We’ve recently started doing multi-variate landing page testing via Google’s Website Optimizer. With our first full project under our belts – we’ve been absolutely blown away. The results are one thing, but the ease of running the test has us totally stoked as well. Up until this tool was available, you had two options. Scream, yell & fight with your …

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Target’s Pay Per Click Campaign = wasted impressions, clicks & opportunity

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Target is the new Ebay of pay per click ad exposure.  As evidenced in the link, Ebay use to bid on all kinds of words (they’ve tightened it up this year…) and, due to having a dynamic keyword insertion strategy employed with their ads, had some some of them read ridiculously funny. Well, apparently whoever is managing Target’s PPC campaign …

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