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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
- Blog
Auditing & Evaluating Web Sites – SEO Audits
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I made a “SEO audits” post on the SEMpdx blog asking my fellow search marketers to give us their opinion of the first things they look at when evaluating Web pages. We need to cover the top SEO factors at our Hot Seat events so that the participants know exactly what we’re talking about during their site critiques, and why …
Read MoreThe More You Know: how to track your online ad buys easily & effectively with Google Analytics
Tracking online ad buys on Google Analytics takes a little work with whomever you’re working with to purchase any online buys. But one you get the hang of it, you’ll be tracking your online ad buys on Google Analytics like a pro! Here is a quick little lesson on how to go about configuring a tracking URL so you can …
Read MoreBreakin’ the Law, Breakin’ the Law: Part 2
In Part 1 of this series, I covered some legal issues confronting the pay per click (PPC) search engine marketing. This installment looks at social media & personalization. With the surge of social media & personalization how do we address issues surrounding a searcher’s personal profile & their search data? Access to online profiles has allowed marketers to make assumptions …
Read MoreUpcoming Portland Marketing Events: October & November 2007
Amplify-Interactive will be participating in these upcoming events: 10/25: Ignite Portland @ Weiden+Kennedy (6 pm) – “A bunch of fast-paced, interesting presentations – 20 slides for 15 seconds each. Our mantra is “share burning ideas” – just about any topic will do, as long as it’s interesting. From tech to crafts to business to just plain fun! There will be …
Read MoreOctober + Google News = Pr0n?
For whatever reason, Google News likes to show off nude photos during October. It happened last year. And it happened again this year (by the way, both links are indeed both safe to click – it’s not like we’re Google News here!). This second instance of Google News posting inappropriate images on their homepage tells me several things about search …
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