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Yearly Archive for: ‘2007’

Scratching a Niche in Social Marketing

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A recent study revealed that marketers should focus their online advertising efforts into two specific areas: – Target sites that are relevant to your product or service. This effort is crucial as personalized search gains popularity. – ” The Internet is shifting from a medium of information to one of participation…follow that trend and encourage consumer participation in their marketing …

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SES NYC Session: Searcher Behavior Research Update

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A couple of significant takeaways from this session that I think would influence decisions with regards to search, site content & functionality, etc. One – and it’s fairly obvious but not done a lot – embrace your “advocates”. Brand/product advocates will do a lot of work for you if you give them the tools. Advocates tend to be heavy searchers, …

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“Captain Obvious” Newsflash: Search IS Important in Internet Marketing

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Those who are actively engaged in internet marketing know just how important search is in an internet marketing project. Millions of search queries are typed in search engines on a daily basis. Obviously, having your site show up in the top rankings of any given search query is important. So I give you SiteProNews’ article “The Importance Of Search in …

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SES NYC Session: Converting Visitors Into Buyers

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This session provided some very good, detailed information on factors in conversion, benchmarking, testing and improvement. Presenters Bryan Eisenberg with FutureNow, Inc. and Mike Sack with Idearc provided a well-worn but informative set of content and ideas that served as a solid foundation for improving one’s own conversion effort The biggest takeaways from Bryan Eisenberg’s presentation were simple & practical …

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SES NYC Session: Web Analytics & Measuring Success

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Always a hot topic for us web site marketers, analytics & measurement was a pretty good session, but didn’t really break any ground for me personally. Good examples and practices were espoused throughout. Conference regular, and a personal favorite of mine, Stacy Williams delivered a comprehensive run-down of integrating analytics with campaigns and used examples from her own site and …

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