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Yearly Archive for: ‘2007’

Effective Day-Parting of Pay Per Click Campaigns with Google – Part 2

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Strategies for Day-Parting PPC Campaigns In part 1 of this series, we described what day-parting is and why you should be day parting your pay-per-click campaigns. In this second and last part of the series I will give you some strategies for evaluating and implementing day parts for your PPC campaigns with Google. First, you’ll want to pull a couple …

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Power of the Almighty Blog: Part III

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Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resources… With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a …

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Effective Day-Parting of Pay-Per-Click Campaigns with Google – Part 1

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What is Day-Parting and Why Should I Care? What days of the week does your pay-per-click usually receive more clicks then normal? What times of the day do clicks usually happen? If you have not attempted or simply do not know these answers, perhaps you’re throwing away the already too-small PPC budget you have. There’s a way to analyze these …

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5 Ways Negative Reviews Help Your Site – Marketing Pilgrim

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Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”. I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site. The upshot – comments are an opportunity to improve and they lend a …

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Power of the Almighty Blog: Part II

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In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign. 1) Create a blog that supplements the client’s service or product offering 2) Join relevant communities & participate 3) Bookmarking Question is, does a blog have the power to affect change, create a sense of urgency or a call to …

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