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Yearly Archive for: ‘2007’

AMA / Marketing Extra – Interview with Ben Lloyd

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As a follow-up to my popular presentation to the AMA-PDX chapter “How to Squeeze SEO Results Out of Your Existing Site” (you can download the presentation from the Amplify-Interactive site), MarketingExtra interviewed me. The interview is now posted.

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Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques

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The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …

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Innotech 2007 Session: Fostering Online Communities: Lessons from Open Source and Grassroots Development

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Another session I attended at Innotech was called Fostering Online Communities: Lessons from Open Source and Grassroots Development. I went in not really knowing what kind of useful info I would get out of it, but I ended up learning some interesting stuff. The presenters for this session were: – Scott Kveton, CEO, JanRain, Inc. – Tara Hunt, Co-Founder, Citizen …

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Innotech 2007 Session: Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting

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I had the opportunity to sit in on a couple of sessions for this year’s Innotech Conference here in Portland, Ore. I plan to write a couple of blog entries detailing each session I was able to attend & highlight one key takeaway from each. The first session I attended was the Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting …

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The Best Keywords Ever

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How do you determine what keywords are going to get you the most traffic, clicks, and conversions? According to Stoney deGeyter, contributing writer for Search Engine Guide, keyword success depends on the campaign goals.  In a perfect world, every marketer would like to have all of the above. But this world is far from perfect, so you’ll have to settle …

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