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Yearly Archive for: ‘2007’

Be the Envy of Everyone You Know!

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The Amplify-Interactive cafe press store is now open for business. get a coffee mug for the office, a clock for the wall, a mouse pad for your desk, a shirt for your dog or for yourself, and a thong for that special someone.

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Innotech: “SEM Building Blocks” Podcast Now Online

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Ben’s “SEM Building Blocks” presentation at Innotech’s eMarketing Summit has now been posted – click here to access the podcast. You can also download a .pdf  of the “SEM Building Blocks” presentation from the Amplify-Interactive site. Other eMarketing Summit podcasts have been posted as well. Thanks to Dave Richards from Fourth Star Productions for doing such great work. Related Posts: …

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Personalized Advertising – Too Close for Comfort?

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Internet advertising is finally catching on a BIG way as the new vehicle to create, promote & solidify a company’s brand image. Display ads found on the Internet have become as commonplace as magazine ads or tv commercials. Online marketers are able to target their display ads to a broad matched audience, but have lacked the ability to thoroughly measure …

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Domains & SEO Best Practices for Blogs

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I got an email from a colleague at another e-marketing agency here in town. In the email he asked: Q: “Hey, what are thoughts on the best SEO practice for a company/corporate blog: Sub-domain vs. different domain? Which one will increase rankings most? A: “All ships rise with the tide… By putting it on your own domain (whether it’s blog.url.com …

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Google’s New “Universal Search” Rollout – Fear Not!

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You may have heard – Google has introduced yet another change to it’s search results pages. Dubbed “Universal Search”, this update promises to be bigger than previous changes. For more comprehensive coverage, screen shots, examples, etc.: Google’s official blog entry: Posted by Google’s VP of Search Products & User Experience. Features examples of searches that yield universal search results SearchEngineLand: …

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