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Yearly Archive for: ‘2007’

The 7 Deadly Sins of Social Media

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Social media is the hot topic these days. As stated by Wikipedia (one of the many social media resources), social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, …

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Amplify Interactive is Hiring!

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Do you blog? Have a MySpace page? Do you Digg? Do you listen to podcasts? Are you the first to forward YouTube vids to your friends? Do you know some HTML? Are you an EXPERT with Word, Excel and PowerPoint? If so – we have a position for you! Amplify Interactive is currently experiencing a growth phase, and we’re looking …

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PPC, Search Campaigns, Analytics & Expectations – What Does Success Look Like?

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So, we had a newer client come to us recently and ask why their PPC campaign wasn’t having a bigger impact on their site traffic. We’ve been reporting great numbers on a weekly basis – high click through rates, high conversion rates, etc. – so we were kind of surprised by the question. I should back up a little bit …

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Changes for Yahoo!

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Terry Semel leaves, Jerry Yang’s back in charge. What will this mean? I don’t know – that’s why I read the New York Times. Are they going to get out of the search engine business & outsource to Google? Interesting question – and not without merit. I have to tell you- it’s not popular to say, but I like Yahoo. …

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Untended Domain Issues Can Cripple Your SEO Efforts

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Placing the same content on a number of different domains doesn’t help you – it hurts you in the long run. Erik Dafforn recently covered the issue of domain mirroring in a recent ClickZ article titled Domain Mismanagement Plagues Search Performance. In many cases, companies know that this doesn’t provide much, if at all, improvement for search engine rankings… but …

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