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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Drumroll Please… The BEST Day & Time to Send Your Email Is…
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Actually, that’s for you to figure out. However, our email marketing partners over at eROI have recently announced on their Return on Subscriber blog the release of their updated study of email open & click-through rates. If you’re sending out marketing emails – this study will be helpful in picking & choosing when to click send.
Read MoreNo Slang
Internet slang consists of slang and acronyms that users have created as an effort to save keystrokes. Terms have originated from various sources including Bulletin Boards, AIM, Yahoo, IRC, Chat Rooms, Email, Cell Phone Text Messaging, and some even as far back as World War II. While it does save keystrokes, Internet slang can prove very hard to read. Here’s …
Read MoreTriangle of Relevancy
The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. There are two elements that …
Read MoreMike Moran is a Genius! Event Recap: Internet Strategy Forum Executive Summit
This year’s ISF Executive Summit‘s overarching topic was “Web 2.0: Social Strategies”, and featured some stellar speakers including Robert Scoble, Yahoo! CMO Cammie Dunaway and IBM Engineer / SEM author Mike Moran. The first thing that struck me when I walked into the conference was that this is the Web marketing networking event of the year. The Governer Hotel ballroom …
Read MoreGreat Features of Sphinn – Listed As An Acronym
Sphinn is a new social media outlet created by Danny Sullivan targeted for search engine marketers. Most of the stories that are being “sphunn” are ones that, naturally, have to do with SEM & SEO (though other articles like “Will It Blend? Iphone edition” show up). It’s a wonderful place to see a “what’s new” for blog posts & articles …
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