Yearly Archive for: ‘2007’

Study: Customer Reviews Increase Web Sales & Improve SEO


eMarketer posted the results of a study by Bazaarvoice & e-consultancy titled “Social Commerce Report 2007″.  The report credits customer product reviews with improving conversion rates, site traffic and average order values. UGC, Customer Reviews & Adoption While the study points to great benefits for those who show consumer reviews on their sites, only 28% of the respondents in the …

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Upcoming Event: SEMpdx Hot Seat


As previously announced, the next SEMpdx Hot Seat is coming up on August 14. Once again I’ll be on the panel & dishing out advice along with my fellow SEMpdx-ers and a couple of guests. There’s some fresh panelists this time around, and I’m excited to see how they do: SPECIAL GUEST MODERATOR – Anne Kennedy – BeyondInk Ben Lloyd …

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Social Networking Stats – MySpace is Annoying, but People Love It


This interesting article in eMarketer “Social Networking Consuming More Time” offers up a few great nuggets of information: Top 20 Social Networking Sites in the US, Ranked by Attention (% share of attention combined with thousands of monthly visitors). It should come as no surprise that MySpace dwarfed the competition with regards to these numbers. I think that has a …

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Hiring & Training a New Search Engine Marketer (SEM)


So, my posting frequency has died off a bit over the last week. Why? Because we’ve landed a few new big projects at the same time that we hired a new employee. Amplify-Interactive is a small SEM firm, and the new hire increases our size by 33%. We’ll be introducing our new guy to the blog in due time, but …

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Does Your Brand Live Online?


Online reputation and brand awareness is critical for success in today’s virtual market. Two things have be in place for a brand to have success online: current touchpoints and hitting the ‘sweet spot’ with the consumer. Touchpoints are the vehicles brands use to communicate their message to its target audience. Traditionally these vehicles have been direct mail, signage, brochures, news …

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