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Monthly Archive for: ‘November, 2007’

Recap: PRSA’s “Understanding Real-Time Media” Event

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Last evening, Kristin and I attended the first technology event held by the Portland branch of PRSA (Public Relations Society of America). The title was “Understanding Real Media“, which had two sessions: Leveraging Video as a Social Media Choice Reputation Management Through Measurement and Monitoring Being PR professionals, the presenters made very compelling cases on why traditional media and PR …

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SEMpdx Presents SEM Six-Pack. Great Event? Or Greatest Event Ever?

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Hello all, This is my first post on Amplify’s blog, and it might be the longest one they have ever had. I blog at a few places–mostly about art and entertainment; therefore, it is nice to write more in-depth about a field I work in. I attended SEMpdx’s SEM Six-Pack last night at Hotel Deluxe. I took some pictures and …

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Amplify Interactive Now Certified By All Major PPC Platforms – Official Certified Knowledge Wizards of PPC

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Even though our results show that we know our stuff when it comes to pay-per-click management & optimization, we like to show, officially, that we’re certified for the PPC platforms we manage client accounts on.  Previously, only Google & Yahoo had accreditation programs available. Well, Amplify-Interactive was invited to be a part of the pilot program for MSN’s adCenter accreditation …

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Power of the Almighty Blog!

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Social media marketing encompasses a wide range of tactics, but which ones really work? Well, it depends on a few things. You have to identify the needs and niche of the client. Having a clear understanding of these things will allow you as the social media guru to market them in places that will allow for the greatest success, versus …

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Auditing & Evaluating Web Sites – SEO Audits

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I made a “SEO audits” post on the SEMpdx blog asking my fellow search marketers to give us their opinion of the first things they look at when evaluating Web pages. We need to cover the top SEO factors at our Hot Seat events so that the participants know exactly what we’re talking about during their site critiques, and why …

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