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Monthly Archive for: ‘October, 2007’

1, 2, 3, 4, Put Your Search Engine Rankings Report On The Floor

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Matt McGee over at the Small Business SEM blog has a blog post that we 100% agree with titled “Dear Small Business Owners: Put Down Your Ranking Reports.” Matt’s point has been one that we’ve been telling our clients – ranking reports aren’t as useful or powerful as they once were. Why shouldn’t one be too concerned with where one …

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Search Engine Optimization Tips for PDFs

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Galen DeYoung over at Search Engine Land has a nice 11-point list of search optimization tips for PDFs.  A couple I thought were particularly noteworthy: Build links in the copy of your PDF.  Search engines do crawl these PDFs and the same rule applies to having optimized anchor text for links Place your PDFs closer to the “root level” of …

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Yahoo Upgrades its Search Engine – We Look for a Halo 3 Trailer

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Today, Yahoo announced upgrades to its search engine designed to “…make it more helpful and engaging…” These improvements mark the most significant change to Yahoo’s search engine in the last 3 1/2 years. (Remember when Yahoo search was powered by Google?) These improvements are aimed more at helping searchers find what they are looking for by improving the interface rather …

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