Search Engine Optimization Tips for PDFs

Galen DeYoung over at Search Engine Land has a nice 11-point list of search optimization tips for PDFs.  A couple I thought were particularly noteworthy:

• Build links in the copy of your PDF.  Search engines do crawl these PDFs and the same rule applies to having optimized anchor text for links
• Place your PDFs closer to the “root level” of your site architecture

Good read!