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Monthly Archive for: ‘September, 2007’

Target’s Pay Per Click Campaign = wasted impressions, clicks & opportunity

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Target is the new Ebay of pay per click ad exposure.  As evidenced in the link, Ebay use to bid on all kinds of words (they’ve tightened it up this year…) and, due to having a dynamic keyword insertion strategy employed with their ads, had some some of them read ridiculously funny. Well, apparently whoever is managing Target’s PPC campaign …

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Light Posting from Amplify Interactive

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Many apologies to our dear reader for the recent lack of posting to the blog. We’ve been reveling in a post-labor day project blitz that has us all working pretty heavily. We do have some items for the blog, and we will return to a more regular posting schedule shortly. Thanks! Ben

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Paid Links, Universal & Blended Search, SES San Jose

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I posted up some search industry news & discussion points from our SEMpdx networking event last night. Topics include paid links,  universal search and SES San Jose. Head on over to the SEMpdx blog and join the discussion!

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Nielsen Reveals Audiences Use 2 or 3 Engines for Search

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The competition is getting fierce among search engines. Last week Nielsen//NetRatings revealed how the top engines performed in two key areas for the months of June & July 2007: Overall increased visitor retention Visitors are using 2 and 3 engines to perform searches in three major categories: search, career development & multi-category travel Google ranked #1 over Yahoo and MSN …

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Upcoming Amplify Interactive / Search Marketing Events

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Amplify Interactive will be participating in these events: 9/6-9/7: InVerge 2007: The Interactive Convergence Conference 9/11: SEMpdx Networking Event 9/14: Art Institute of Portland Graduate Portfolio Show (feat. Amplify’s own Kristin Wall)

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